The whole world watches Hollywood movies. I once found X-Men 2 on cable in Oman, the sex and violence airing between the preaching Imams. The whole world reads Western books, either in English or translation. The Da Vinci Code graces the dirty blankets of sidewalk booksellers in Mumbai, and Harry Potter is truly global.
Those who don’t live in America are lucky. They have at least two cultures: their own, and the American imports. Those who live within America are impoverished by comparison. Americans have to go well out of their way to consume media made by people who aren’t like them. We have to go to the “Foreign” section of the video store. We have to suffer through languages we don’t understand, because we are taught only English in schools.
This same effect is repeated on a smaller scale with regional cultural capitals. In Southeast Asia, all the good movies come from Thailand. In Nepal, everything is from India. South Africa produces most of the African media, while Qatar and Egypt supply the Arab world. In every case, media in the minority countries is often much more diverse, drawing from many sources.
Maybe this is imperialism. Maybe this is a bad thing. Maybe every peoples should be producing their own entertainments just as furiously as Hollywood. Maybe. My point is only this: if you live outside of the Empire, the Empire comes to you. But if you live inside, you have to look to find the rest of the world.