Advertisers Smoking Crack, and the Future of Journalism According to Leo Laporte

Leo Laporte of This Week in Tech gave a truly marvelous talk on Friday about how his online journalism model works. The first half of the talk is all about how TWIT moved from TV to podcasting and became profitable, and includes such gems as

Advertisers have been smoking the Google and Facebook crack. And they no longer want that shakeweed that the [TV] networks are offering.

The second half is in many ways even better, when Leo takes questions from the audience and discusses topics such as the future of printing news on dead trees

Maybe there will always be [paper] news, but it will be brought to you by your butler who has ironed it out carefully for you. It will be the realm of the rich person.

and the “holy calling” of being a journalist:

You reporters are really the monks of the information world. You labour in obscurity. You have to be driven by passion because ¬†you’re paid nothing. And you sleep on rocks.

He goes on to discuss the necessity of bidirectional communication, Twitter as the “emerging nervous system” of the net, etc. — all the standard new media stuff, but put very succinctly by someone who has deep experience in both old and new media. Very information-dense and enlightening!

Leave a Reply

Your email address will not be published. Required fields are marked *