Most countries now have some form of safer-sex public health campaign, but the message is usually some variant of “you will die!” Consider this poster from the Cameron Highlands, Malaysia (2004):

By comparison, a recent French campaign talks about sex as if it were a good thing, with their “Explore — just protect yourself” series:

This poster is really quite an exceptional piece of art, and well worth examining at full size (just click.) Additional information can be found here.