In Ur Suburb, Selling U Burgers

Burger King has gone lol!!!

OMG!!! The local Burger King Slurpee machine sez: “cool it with ur fav flav.” Lolspeak is in ur multi-national!

Corporate America can has teh funny? No wai, only wants sell cheezburgers! Co-option of kulcher? Mebbeh. Or mebbeh teh kittehs win!

LOL!

Mai theweh, let me show you it. Lolspek is awsum meme, like new languish, even haz dik-shun-ary. Teh hoomans who lieks kittehs lieks cheezburgers too, so teh burger stoar lurnz lolspeaks.

But mebbe if enuf mawket-urs has teh lolspeak, iz not “authentic” n e moar? I doan no! Kwestions of “authenticity” in kulcher make mai hed asplode!

2 thoughts on “In Ur Suburb, Selling U Burgers”

  1. Hm…
    I don’t want to be troll-ey, but I’m fairly certain that the burger king ad is referencing sms-speak (http://en.wikipedia.org/wiki/SMS_language), which has been in use for some time longer than lolcat. “cool it with ur fav flav.” is standard grammar (cool it with your favorite flavor) rather than backwards/lolcat style grammar (ur fav flav can cool it/can has cool), which seems to be the defining point of lolcat speak. Additionally, advertising agencies have been hip to sms-speak for some time now. Mostly you’ll see it in the mobile sector (Boost mobile’s “where u at dawg” campaign) though occasionally, you’ll find some other market trying to be hip to the way the young people talk. 😉

  2. Ok, I’ll totally buy that.

    Still, it was fun to write a blog post in lolspeak. And I’m fascinated by how underground/internet culture makes its way into mega-corporate communications.

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