Water shipped from Fiji is being advertised as environmentally friendly. Wow.

One sustainability blogger estimates that the total amount of water used to produce and deliver a single one liter bottle of imported water is 6.74 liters, and 250 grams of greenhouse gases are released.

The company claims that it intends to become carbon neutral, but not actually: they’re buying carbon offsets, which don’t actually reduce the quantity of greenhouse gases emitted into the atmosphere (This is because there is no international framework to incrementally reduce the total number of credits available.)

There’s really no way around the fact that shipping water across the ocean in small plastic bottles is just a much dumber idea than getting it locally through pipes.

I mean, c’mon people.