This morning I saw a circus training hottie wearing a tight black T-shirt with BIODIESEL written on it in silver bling sequins. This, I thought, is how you combat global warming.
Several friends have written to me about my piece on Gore’s Sustainable Electricity Challenge, trying to answer the question of how you make climate change mitigation sexy. One person argued that it’s all about associations. When people think of oil they need to think of black goo, the agony of war, evildoers and open sores. When they think of sustainability they should imagine pretty young people, green trees, crystal waterfalls and shining futures. This idea of associations is at the core of classic marketing and public relations techniques. Hence, the Biodiesel Hottie.
I mentioned this to a friend and he instantly translated the central meaning: “preventing the collapse of civilization gives me a boner!”
Well, yes. That is sort of what a hot body in biodiesel bling says. From this ridiculousness he argued that real social change had to include deep education at the primary and secondary school level. I agree completely — but we still need marketing, because, near as I can tell, people don’t actually base the vast majority of their opinions on critical thinking. This should not be shocking.
Continue reading Biodiesel Hottie
Gore wants to put a man on the moon in ten years, or something even harder, and he wants to do it without the help of the military, the oil companies, or the long shadow of the USSR. This is a grand goal with no grand moments, no televised spectacles. In a speech yesterday he said,
Today I challenge our nation to commit to producing 100 percent of our electricity from renewable energy and truly clean carbon-free sources within 10 years.
This is going to be hard. Not because of the massive amounts of new technology and infrastructure required — though that will be hard too — but because preventing catastrophic climate change is not sexy. There will be no crowning achievement. There will not be any small steps for a man, only a completely invisible giant leap for mankind. We are not in a race against an evil superpower with bigger rockets. Sustainable electricity makes terrible television.
Continue reading Gore Sets Grand Goal of Growing Up
According to a recent op-ed on worldpres.org, last February Arab League information ministers outlined new guidelines for Arab satellite channels, specifically prohibiting the broadcasting of negative reporting on heads of state, religious or national figures. It’s very easy for the Western mind to see this as a classic violation of freedom of speech, and even in my most relativist moments I find it difficult to argue that such restrictions are good for the health of a society. However, Palestinian columnist Ramzy Baroud argues that this interpretation misses what is actually occurring in the Arab world, because freedom of the press never existed in the first place:
What is painted to look like a classic conflict between corrupt governments and their fed-up constituencies, the former laboring to gag the latter’s freedom of expression, is a lot more convoluted. It is not that the corrupt elites are not indeed laboring to suppress dissent, or that the suppressed multitudes are not fiercely fighting back. In fact, it’s this relationship that constitutes the push and pull that came to define Arab media in the first place. But who has decided that Arab satellite stations—or other pan Arab media—represent the interests of Arab masses, or have improved in any measurable way the welfare of Arab people, especially the poorer, discounted classes?
Continue reading Freedom and Projection
Scott McClellan was the White House press secretary from July 2003 to April 2006, and the deputy press secretary before that. I saw him speak at a meeting of the Commonwealth Club this Tuesday, June 24. He talked about his relationship to President Bush, the administration’s “mistakes”, and why these mistakes were made. For example, he now feels that “the war in Iraq was not absolutely necessary.” It is fascinating to watch someone formerly so close to the president recant so publicly and dramatically, especially someone who appeared on CNN time and time again to justify the president’s decisions. The personal dynamics of what happened between the president and his press secretary are at least as interesting as the actual events, and perhaps give us a little bit of insight into the psychology of politics in America.
Continue reading Scott McClellan, President Bush, and the Permanent Campaign
In the United Arab Emirates (UAE) it looks like this:
I captured this from an internet cafe in Dubai in November, 2007, when I tried to navigate to flickr.com. Click for a larger image; the text reads, in Arabic and English, “We apologize [sic] the site you are attempting to visit has been blocked due to its content being inconsistent with the religious, cultural, political and moral values of the United Arab Emirates.” I must say it was something of a shock. If you live in what is commonly known as “Western Civilization”, you’ve probably never run into a censored page before. As with all personal experience, if you don’t see it yourself it’s very easy to forget that it exists at all.
But internet censorship does exist. It’s very real. In fact, something like one third of the governments of the world censor their citizens’ internet access. Given that this includes India and (especially) China, it may be that half the people people in the world can’t actually see what Americans, Canadians, Europeans and so on experience as “the internet.” Continue reading What Does Internet Censorship Look Like?