I recently installed Foxmarks, a Firefox extension that automatically synchronizes your web bookmarks across all the computers you might use. Refreshingly, the developers got it right: the plug-in is idiot-simple and works flawlessly.
This is accomplished through a central server, which means a lot of bandwidth, hardware, reliability costs, etc. In short, it’s not a completely cheap service to provide. As there is no advertising either in the plug-in or on the site (yet?) I began to wonder how they planned to pay for all this. I found my answer on their About Us page:
We are hard at work analyzing over 300 million bookmarks managed by our systems to help users discover sites that are useful to them. By combining algorithmic search with community knowledge-sharing and the wisdom of crowds, our goal is to connect users with relevant content.
There is a lesson here: knowledge of something about about someone is fundamentally different than knowledge of something about everyone. As with Google, Amazon, or really any very large database of information over millions of users, there are extremely valuable patterns that only occur between people. The idea is as old as filing, but the web takes this to a whole new level, especially if you can convince huge numbers of people to voluntarily give up their information.
So far, I haven’t said anything new. What I am suggesting is a shift in thinking. Rather than being concerned primarily about our individual privacy rights when we fill out a form full of personal details, perhaps we should be pondering what powers we are handing over by letting a private entity see these large-scale intra-individual patterns — patterns that they can choose to hide from everyone else’s view, naturally.
I am beginning to wonder very seriously about the growing disparity between public and private data-mining capability. Is this an acceptable concentration of power? What effects does this have on a society?